What similarities fo watch retailers and high-fashion retailers have in common? Simple, signature products created in tandem with some of the best companies in the world to create a unique product for that one specific store, giving it an edge over every other store in the area and probably, in the world. But the question remains, why should you have one?
Well for starters, having your own signature fragrance can really help set your store apart from the rest of the competition, something especially important when considering the competitions within the retail perfume market. But what type of fragrance should you go for? Well, a good rule of thumb is to think bold, don’t waste your time with fragrances that don’t demand attention. Think big, think fragrances that are so unique that it just demands attention. There’s no need to be too conservative in your choice of fragrances since the whole point of doing a signature fragrance is to come up with a product that is so unique that you create an initial buzz so substantial that your customers won’t be able to ignore it, at least not for long.
When we say “think bold”, we really do mean it. Don’t let trends and convention dictate your imagination since you’ll never be able to predict what fragrances will become the next trendy product, and if you play your cards just right, that product might just be your signature fragrance. Think more fragrances that have rarely been pushed by retailers, fragrances like pumpkin spice, for example, is a great fragrance to push to your customers, and if the fragrance was made properly and had gone through rigorous quality testing properly, it would, without a doubt, be a successful product. Think about it! It’s sweet, warm, has notes of cinnamon, what is there to not like? Just make sure that you back this fragrance up with a great bottle that represents the fragrance that it contains as well as a strong marketing campaign to ensure that the fragrance receives the best chances it has for success, another idea is to market this fragrance during the fall as pumpkin spice seems to be more popular around that time.
Clearly, coming up with your signature fragrance is no easy feat, this is why once you do have the desired product that you feel can represent our retail store, be sure to give it every chance that you can give it. Match it up with a great advertising campaign, both on social media and elsewhere, sure it may be rather hard to advertise a fragrance visually, but this isn’t something new, perfumers have done this for decades by emphasizing the fragrant notes that their products give off, you should do well to reuse this tactic if you want to have a successful campaign for your signature fragrance. At the end of the day though, as long as your product is well-made, well-packaged, and is well exposed to your audiences, you should not have any problem with moving the product, and as a result, start a trend with your signature fragrance.