With the fragrance industry being as competitive as it is, you might have stopped to wonder, how do I get ahead of the competition? Well, competitive pricing and aggressive marketing aside, there is yet another way to give your store an additional edge over the rest of your competition that is considered to be a road less traveled; creating your own scent.
Why would this be beneficial to your store? Well, for one thing, customers in the modern age are much more likely to buy your products if they know that the fragrance they bought is the signature fragrance of a certain store rather than a mass-produced fragrance. But how do you create your own scent? Well, you’re in the right place. Let’s get started.
First of all, you might want to switch things up by selecting more unique materials, since these are the building blocks of your fragrance, selecting unique materials that are not usually found in more conventional fragrances will be a key move in creating your signature fragrance.
You can also take the other route of creating a mixture of a few fragrances instead though this method might take a few trial and error to create an entirely new bottle of perfume that is not only unique to your store but probably be the only one in the world. Couple this with great branding and marketing and you’ll be well on your way to compete with the best perfumers in the world.
Next comes the smell test. The best perfumers in the world have always chosen to employ a varying number of noses to help them grade if their prototype fragrance smells pleasant. This serves as a little focus group that you can depend on to filter out the harsher notes that you would otherwise not have noticed since these individuals are more likely than not, trained professionals.
Package your products in a way that makes it look attractive to your potential buyers. You see, people will always judge a book by its cover, a person by their appearances, and perfume by the bottle that it came in. This is great news for perfumers however, since the trend these days is more in favor of minimalistic design, new perfumers especially have nothing to be afraid of. There is a myriad of ways to ensure that the design on your bottle helps it stand out, but the most important thing to remember with these things is to make sure that your bottle cannot only attract attention but should also be able to represent the fragrance that it is containing.
Now that you’ve created your signature scent, comes the most crucial step of the entire process; quality control. Nothing is quite as frustrating as getting an inconsistent product. With this in mind, you would benefit much from consistent quality control to ensure that your products remain consistent so that your customers can have a peace of mind knowing that no matter which bottle of your signature fragrance that they had decided to pick up on that day, they are getting the best possible product that they can.