Marketing perfumes online is not an easy venture since it’s something that you need to experience and not something that you can just judge based on the way it looks. This is something that luxury watch companies have also been struggling with, but not something that you see with much newer brands. You see, these newer brands are capable of making sure that their products are well-represented in their advertising campaigns, along with making sure that their audiences can get a clear picture as to what their products are like before they even come into contact with the actual product itself.
Here are TWO simple steps to marketing fragrances online:
1. Make sure that you have good copywriting. In recent years, copywriting has evolved from a very niche need to something very important. You see, copywriting is especially important when you’re trying to market a product whose quality relies on the potential customers’ own sense of smell. With copywriting, however, you’ll be able to relay the necessary information to your customers. This is especially true with fragrances since the only tool you have at your disposal when it comes to fragrances is to use pictures and words. Words are especially effective when you’re trying to describe something that your audience might not have been very familiar with. Copywriting can greatly boost your campaign’s effectiveness when you’re trying to reach newer audiences simply through the use of words.
2. Remember to use the only other tool at your disposal; pictures. You see, in the age of social media, content is king, and pictures are still categorized as content, which is great news for fragrance brands. You see, when you’re trying to promote a product, it’s much better to use pictures that can describe how your customers are going to experience your product. Copywriting is important, but it can only do so much. You also need to pair it with a picture that sets the mood, to look like how the product would smell. Doing this will not only make it easier for your audiences to comprehend what you’re trying to say but will also make your campaign much more effective in the long run. Pairing this with a good picture of your product will also help you passively since these types of content, granted that they’re attractive enough, will ensure that they will also share it amongst themselves.
Fragrances are meant to be experienced and don’t seem to fit in very well with the format that digital marketing provides, but if you follow the steps above, you’re sure to be able to, at the very least, make your campaigns much more effective in the long run. Remember to also make sure that the content you’re using for your campaign is well-thought-out so that your campaigns have the best chance to be as successful as it deserves to be. The final step here is to remember to do your research before you start your campaign as you wouldn’t want to waste your time and resources on a campaign that wouldn’t hit its mark.