As the world is entering into an age where everything is getting increasingly mass-produced, this includes everything in the market, everything from food, music, and fashion, it just makes you wonder, is there still room for things that aren’t mass-produced? Well, yes, and there’s a good argument out there that artisanal products are slowly, but surely, taking over the market, and you can easily be a part of that.
The perfume industry has been slowly moving towards implementing artisanal philosophies into its product lineup, this is why some of the most popular perfume manufacturers out there only release a few products each season and does so in limited quantities.
You see, when you take the route of mass-production, you tend to focus on a rather wide range of products that you keep pumping out indefinitely, granted that the product is performing as well as you want it to. This is slowly changing as the newer generations are starting to mature; the millennials.
Known for being on the receiving end of every other joke on the internet, these newer generations are known for their fondness for unique products, that expresses their personalities in such a specific way that purchasing anything other than artisanal would be a disservice to their personalities that they’re trying to show.
You don’t have to go very far to see this phenomenon in action, as chances are, there’s an establishment with the word “artisanal” floating around in your area somewhere. I’m talking about cafes. These cafes are somewhat different from your neighborhood cafes from the bygone era, as it offers more “artisanal” products, products made to invoke a specific thing that the cafe believes in, whether it be freshness, quality, or taste, it varies from place to place but the general idea stays the same.
So where does this leave you, as a perfume maker? Simply put, there’s a slow surge that’s gaining more and more momentum as we speak, of people, generally categorized in the millennial age group who are actively seeking out your products, granted that they fall in line with what they are looking for; quality.
You see, the younger generations don’t tend to fixate on the number of products that they can buy, those days are long gone. These newer generations would much rather have one product that they can be really proud of, that exudes quality, that gives them a sense of enjoyment and fulfilment every time they use the product rather than having a whole bunch of things that are not as good quality-wise.
The key to capitalize on this phenomenon is simple, you just have to make the best products that you possibly can, and package it in such a way that attracts their attention the most. After that, it’s all down to how you market your product itself. Make sure that your marketing campaign has a certain class to it, and not be overly predatory in nature so that your target audience, the millennials, don’t shy away from it, as they have a certain tendency to analyze every single detail to make sure that your product, along with your company, truly falls in line with what they believe in.