
A Signature Fragrance For Your Store
What similarities fo watch retailers and high-fashion retailers have in common? Simple, signature products created in tandem with some of the best companies in the world to create a unique product for that one specific store, giving it an edge over every other store in the area and probably, in the world. But the question remains, why should you have one?

Easy Steps to Grow Your Fragrance Business
The retail perfume business, like every other industry in the market, can be an extremely competitive market with some parts of the market being able to enjoy a remarkable amount of growth in a short amount of time, while others tend to stagnate, but how do you grow your retail perfume business? Well, there is no one set way to get there and no silver bullet that can get you there with an absolute guarantee. That being said, however, here are a few tried-and-true methods to grow your business in the retail industry.
Why Synthetic Is Not A Bad Word?
If you’ve been doing your research on fragrances and perfumes in general, there’s no doubt that you’ve stumbled across the word synthetic and there’s no doubt that that word had left a certain bad taste in your mouth and had left you with a lasting bad impression to products that use synthetic compounds. But like covert ops, there’s more than meets the eye, and that nothing is as it seems. Let me explain why.
First of all, why do synthetic compounds exist? You see, natural compounds, like the name suggests, are extracted from natural sources. Most of the time, this takes form as a mixture of essential oils and other extracts of a natural origin normally sourced from botanical materials. These compounds have the advantage of being unique, natural fragrances are unique in the sense that no two compounds are every always exactly the same. This means that quality control and production can take up more time, for troubleshooting to solve issues in production which translates to a more expensive product for the consumer. This is why natural fragrances tend to cost a whole lot more than their synthetic brethren do.
Synthetic compounds, on the other hand, are made entirely in the laboratory. Now, it’s not as bad as you think it is since synthetic compounds mean that it’s always going to be made with a certain standard in mind, translating to a product that is consistent, predictable, and easy to work with. This also means that the production process will be much simpler and much easier than it is with natural compounds. Synthetic fragrances also have the advantage of lasting a lot longer than their natural counterpart, a virtue that is rather sought after in the modern fragrance market since most of us would like to spritz on our fragrances once a day and will still be able to enjoy the fragrance by the time we go back home to relax.
So why is synthetic not a bad word? Well, for one, just because something is synthetic does not always mean that it is bad. Take the pharmaceutical industry, for example, it’s common practice to use artificial materials in products since it’s much easier to come across and are generally much easier to work with thanks to their more stable nature when compared to the unpredictability of natural compounds. But really, none of this should matter to you since fragrances, like attractiveness is a highly subjective thing and can not, therefore, be judged simply based on its level of artificiality since even “natural” fragrances are still going to utilize some amount of artificial or synthetic compounds in their production process.
There is no shame in being attracted to synthetic fragrances, because at the end of the day, who cares? If something smells good to you, wear it with pride because no one on earth starts a conversation with “you smell great, does your perfume use natural compounds?” Because if they do, you would probably want to reconsider your choice of friends.

How to Create Your Signature Scent
With the fragrance industry being as competitive as it is, you might have stopped to wonder, how do I get ahead of the competition? Well, competitive pricing and aggressive marketing aside, there is yet another way to give your store an additional edge over the rest of your competition that is considered to be a road less traveled; creating your own scent.
How Smelling Great Can Get You Further in Life
It’s no big secret that when you walk into a store, the last thing you’d like to smell is the pungent aroma of a pile of rotten eggs. This is why grocery stores tend to keep their stores either smelling great, or simply keep it smelling neutral, and the same can be said about your personal life. Of course, like anything else in life, smells and odors are subjective things, with different factors coming into play when considering the effects that it may have on an individual’s life. Take, for example, you might think that your cup of cold brew smells like chocolate and milk, but your friend who lives above the cafe might not enjoy those smells as he’s had to experience that scent every day.
In general, though, people tend to agree that the smell of sweat and body odor is not pleasant, and in most cases, can prove to be harmful to both your career and your personal relationships. Bad odors, in some individuals, can cause a myriad of things ranging from mild discomfort and even down to more serious things like nausea and irritation, but more importantly, it makes you a source of unpleasantness to be around. Think back to that day in your office when you’ve decided to forego a shower and still smelled of last night’s hardships, did you get strange glances from your co-workers?
If you stretch this in the long term, smelling bad can be traced back to a myriad of other things, personal neglect and laziness, to name a few, are a few things that are most likely to be associated with you. This is because as a species, we’ve evolved to understand that when something smells bad, it’s a good idea, in general, to just stay away from it as it may carry lethal pathogens and make you sick. When you take this back to the modern age, however, there are two things that people tend to notice when they meet you for the first time, it’s how you dress, and how you smell. This is important to note because smelling great, on the opposite side of the spectrum, can greatly benefit your career.
This can be traced back to a few things, one of which is the ever-important first impression that you leave on someone when meeting them for the very first time. Imagine this scenario, you’re conducting a job interview and one of the applicants showed up looking disheveled and smelling absolutely horrendous. This impression alone could leave a bad taste in the interviewer’s mouth because like dressing great, smelling great when meeting someone shows that you value their time. Compare this with yet another hypothetical applicant who shows up, looking well-put-together, and smells great. Wouldn’t you have even the slightest preference for this individual rather than the other? This applicant shows that they value your time and is grateful that you’ve decided to give them a chance to fight for that position.
Smelling great is not something that should be taken for granted as it may affect your career, it’s as simple as taking a shower before going anywhere, down to something as simple as spritzing on your favorite fragrance. It’s a simple thing that most people tend to overlook but can either make or break your career.

A Dab Will Do, Applying the Right Amount of Perfume
There’s no doubt that at some point in your life, you’ve encountered that one individual who smells like they jumped into a pool filled with perfume before they showed up for work, making their smell so overpowering that you can’t escape it and sometimes, you end up smelling like them too. But this isn’t their fault. Ask different people and you’ll get different answers as to how they think you should apply your perfume as well as how much perfume you should apply, and sure, that’s a subjective topic where everyone has their own take on the methods, but today we’ll take a few pieces of advice from people in the perfume industry as to how they think you should wear your fragrance.
Your Fragrance Oil Can Last Longer Than Before, If You Do This
It is undeniable that we feel things with multiple senses. As for fragrance, not only the scent has to be exhilarating, but also visually appealing, resulting to beautiful fragrance in commercial bottles that attracts your customers. We definitely always protect our fragrance oil from any possible harm, as they are our precious treasure. However, it is pain to see that we still suffer unpredictable colouration or change of scent. Even after careful protection, our fragrance oil still experience those little shifts, that leads to certain amount of loss for our company. Nevertheless, the stock has to sit in the warehouse for a long period of time, maybe because of various and dynamic demands.
However, buckle up your seat, as we are about to give you useful tips to prevent quality shifts in your fragrance oil, that will save your company huge amount of dollars, and guarantee your peace of mind having the stock in your warehouse.
Under 40 degrees Celcius
Temperature is key. Keep a constant eye on your precious gems in a room temperature. Sometimes we do not realize that temperature in the room plays big role in fragrance oil storage. Checking with room thermometer is very much recommended. Also, make sure you check in multiple part of your storage room, as temperature may vary. Some parts of the room can be higher, some can be lower. Detail attention to thorough room conditioning is indeed necessary.
Cold Storage for oils contain citrus, patchoulli and vanilla
Keep them cooler than other type of oils. They tend to colour easier than other types of material.
Do not keep your oil partially full
As it will give room for oxygen. We do not want our oil to oxidize and thus shift the expected quality. What to do next? You can always transfer to smaller containers.
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