
EDP or EDT, What You Need to Know
In the world of perfumes, nothing seems to be quite as confusing as having to choose between an EDT and an EDP. These are the two types of perfumes that you’re most likely to find in most perfume stores no matter where you are. So why are these two as confusing as they are? Well, for one, they’re in French, and though it is admittedly a very beautiful language, it’s no great surprises that not everyone speaks French, ergo the confusion.

Spices and Their Roles in Creating A Great Fragrance
Have you ever wondered why perfumers often use spices when crafting their bottle of fragrance? It’s not just to pad up their marketing materials by mentioning all of the ingredients that they’ve used, nor is it meant to make the perfume sound like it’s made by stirring magical mush in a pot for several hours and out goes the bottle of perfume! No, it’s much simpler than that, and to make it much easier to explain, we’ll have to explore this through perfumery’s closest cousin; cooking.
Why The Ingredients You Choose Are Important When Crafting a Fragrance
Have you ever experienced a product that is so nuanced and complex that you wonder how the people behind that product have managed to craft such a marvel in the first place? Fragrances are, in essence, no greater than the sum of its parts. You see, there’s a reason as to why perfumers are willing to pay a certain amount of money to obtain the materials that they desire. This is because perfumers know that the better the ingredients that they’ve chosen, the better the end-product will be. The same can be said about the smartphone industry, an industry that, throughout the past few years, have grown more and more conscious that the parts that make up the phone are just as important as the brand itself.
That’s not the entire story though. The better the ingredients are, the better chances you’ll have to craft a great product, but it’s not to say that ingredients are everything and is the deciding factor in determining how great something is. in recent years, again, we’ve seen how the smartphone has grown to such an extent where virtually every phone on the market are made with more or less the same parts, the same chips, and the same glass, but they’re still not the same. This must mean that there’s an X factor that separates one product from another, right? It’s the same case with cars, and, to a certain extent, music. There’s a reason why the cliche of only needing to know 4 chords for you to be able to write a hit song since virtually every top-charting pop song of the decade has been written with the same 4 chords, yet every song is different.
What separates one song, fragrance, and phone from one another isn’t the parts that they’re made of. It’s their character.
Every product has its own character, this is something that comes from its quirks, and to some extent, their flaws. This isn’t inherently bad as these things are something that can actually elevate a certain product to newer heights. Character doesn’t just come from flaws, however, it can be anything from just how the product looks, down to how you’ve treated the product. Taking it back to fragrances, every bottle of perfume has its own character, and it’s not something new. This is why you’ve always liked a certain bottle of perfume from a certain brand and not others.
It’s no big secret that the components that make something up are important, but some products, like perfumes, are greater than the sum of its parts. Though, indeed, using the best ingredients that you can get your hands on is important, treating the product as well as you can is also important. Ultimately though, as long as you pay attention to the minute details, and treat the ingredients you’re working with with the level of respect that it deserves, you’re sure to come up with a product that will be even greater than the sum of its parts.

Packaging; Why You Should Consider Unique Bottles to Contain Your Perfume
No matter how you look at it, perfumes are works of art that’s comparable to a musical composition. Think about it! Not only is it able to smell very harmonious even though it’s made up of things that wouldn’t have mixed together, nor would it smell good on its own.
The same thing can be said about a composition like Pachelbel’s intensely popular Canon in D. It’s a harmonious combination of instruments and notes that would have made no sense if they were played without the context of an orchestra. Perfumes, no matter how you look at it, are works of art.
Now, encasing that work of art for the world to enjoy is an entirely different form of art. You see, if you’ve ever had the honor to visit the gallery where DaVinci’s, Gogh’s, or even Michelangelo’s paintings, aside from being captivated by the work of priceless art that is displayed, you’ll probably not notice the frame that’s holding the painting itself, even though that frame is as much a part of the art as the painting is. This is entirely understandable since frames are not known to be works of art, but they are.
The same thing can be said about perfumes and their bottles. It wouldn’t really matter if your perfume smells divine if it’s stored in a plastic bottle. Not only will it give the impression that your perfume is not as valuable as you say it is, but it also gives the impression that your perfume is very easy to create, and not as valuable as other perfumes on the shelf at the store.
You might also realize that perfume bottles are collectible. Individuals like to collect these now-empty bottles that used to house a very fragrant substance since the bottle itself is a work of art. Perfumers tend to prefer using glass to encase their beloved perfumes since they want their customers to be able to see the liquid gold that’s encased. There are other reasons like how glass does not react to the bottles like other materials would, but also because glass feels expensive.
Ultimately, a product is only as great as what its packaging allows it to be, and in the case of perfumes, this had never been more true. This is also the case with things like whisky, gin, and, to some degree, wines, you’ve no doubt seen people who keep empty bottles of these liquors on display long after the liquid encased in them had already been enjoyed. Not only does the bottle serve as a decorative item that will not look out of place no matter where they’re placed, but also serve to remind the customer of their favorite bottle of perfume, drink, or wine.
There’s no need to look too far into the future to find a bottle design that you like since there are still plenty of designs from the past that would still look and work well today, as it did back then, but not only will it look great, it will also give the customer some sense of pride in owning something so unique and special. This not only makes them want to take pictures of the bottle itself which is a form of free marketing and organic content but will also make them want to wear the fragrance more.

Why Fresh is the New Sign of Luxury?
Have you ever been shopping for a bottle of fragrance and realized that you like the way fresh fragrances smell? Those fragrances that just gives you the impression that you’ve just taken a shower when you’ve spritzed some on your skin. These fragrances are among some of the best-selling fragrances as of late. In fact, one of the world’s best-selling perfume is a perfume that is renowned for its blend of fresh fragrances like soaps, flowers, and hints of citrus, combined with bass notes of musk. Not only is this one of the best combinations of all time since this means that you’ll get both for the price of one, but also because you’ll get to enjoy and experience how different the perfume becomes as the day progresses.
Fresh fragrances have been known to give you a certain feeling depending on the notes that you’ve detected.
For instance, scents containing citrus have been known to be able to give you a boost of energy and alertness, and scents containing hints of pine can help alleviate your stress. This is because scents play a role that is much deeper than just making you smell good. Since our brains use quite a bit of resource when it comes to processing our olfactory experiences, it’s no big surprise that merely smelling some things can make us feel a certain way, rather than just noting that something smells like oranges, for example, and not actually feeling anything as a result.
There is also a noticeable increase in sales for “fresh” fragrances when the weather gets to the warmer side of the spectrum.
This is only justified since you would much rather smell fresh when the weather is so warm that you’re sweating constantly. We also tend to associate freshness with a sense of coolness. This, however, isn’t always the case, as there are other ways of making things smell fresh without having to resort to making things smell like toothpaste.
One great example of this is the smell of ocean waves. Something that is generally associated with being a “warmer” fragrance, the smell of the ocean is one of the best fragrances that you can wear in warmer weather. The reasoning behind this is that not only does it make you smell fresh even when your surrounding area gets much warmer than usual, but also because warmer fragrances are much more subtle than cooler fragrances in warm weather, something that tends to make your perfume smell and give off the impression of being more “luxurious”.
Luxury is something that is defined from one’s own experience with a certain fragrance, be it from them having experienced it by spritzing a certain fragrance onto one’s self, or by experiencing it through having someone else wearing the fragrance. For the longest time, we’ve associated complex fragrances with being more expensive than they are, but maybe there’s more to luxury than just complexity. Maybe fresh is the new sign of luxury. If indeed the sign of luxury is making you smell better, then isn’t fresh the best way to go about it? As far as complexity goes, there are many ways to make perfumes smell more complex, and you can never go wrong with something that smells fresh.

Why Millennials Prefer Artisanal Perfumes
As the world is entering into an age where everything is getting increasingly mass-produced, this includes everything in the market, everything from food, music, and fashion, it just makes you wonder, is there still room for things that aren’t mass-produced? Well, yes, and there’s a good argument out there that artisanal products are slowly, but surely, taking over the market, and you can easily be a part of that. The perfume industry has been slowly moving towards implementing artisanal philosophies into its product lineup, this is why some of the most popular perfume manufacturers out there only release a few products each season and does so in limited quantities.
How to Brand Your Perfume Business to Reach a Wider Audience
It’s no big secret that being in the digital age is a great thing for companies, as they are no longer bound to traditional methods of advertising. Ever since the rise of social media, companies have enjoyed an ever-increasing level of freedom in terms of how, when, and where they want their advertisements to show, as well as who they want to show it to. This then leaves us with the question, how do you set yourself apart from the sea of competitors whose products might be somewhat similar to yours? The answer is rather simple, it all depends on how you brand yourself.
How to Effectively Market Your Perfumes in the Digital Space
Marketing perfumes online is not an easy venture since it’s something that you need to experience and not something that you can just judge based on the way it looks. This is something that luxury watch companies have also been struggling with, but not something that you see with much newer brands. You see, these newer brands are capable of making sure that their products are well-represented in their advertising campaigns, along with making sure that their audiences can get a clear picture as to what their products are like before they even come into contact with the actual product itself.
Perfumes, and Their Roles Throughout the Ages
Perfumes, despite their roles as an accessory in the modern age, has been around for a very, very long time. How long? About 4000 years. So you might wonder, for as long as it had existed, what role had these incredibly fragrant substances played? Surely they can’t just be something you put on to impress your date and not smell horrible, right? Well, you’re right, let’s get into it.
Perfume is a Way to Travel in Time
Everyone’s had that thought of being able to go back in time to relive moments in time that they might have already lived through and missed. Pair this with pop culture’s obsession with time travel that has been rehashed time and time again means that it’s only natural that we’ll always be thinking about traveling back in time and what we’d do if it’s actually possible.
Alcohol-based Perfume and Oil-based Perfume, What's the Difference
If you’re reading this, chances are, you’ve got a bottle of perfume somewhere in your house and you might be wondering if you’ve bought the right perfume and if it’s what you think it is. For some reason, the first thing that pops into people’s heads when they’re thinking about perfumes is this incredibly fragrant, oil-based substance that they’re supposed to spray on their person, and that’s not entirely wrong. The less thought about the form of perfume that we often overlook; alcohol. Let me explain.